Inner Mongolia Kerchin Cattle Industry Co.,Ltd locates in TongliaoCity-the central part of the famous Inner Mongolia Kerchin Grasssland.

On the basis of various industries including green feed processing, animal product research & development, biological pharmacy, medicinal material and prairie ecosystem improvement, Kerchin Cattle Industry is a shareholding company mainly engaged in meat processing to produce green food meat.

The register funds of the company is116.79 million RMB, until 2005, the total assets of the company amount was more than 305.45 million RMB. With 504,600m2floor area and 30,000m2 building area, the company possesses of 50,000 hectares of planting base and pastureland and 12 thousand heads of fattened cattle are brought up each year. It consists of cattle fattening feedlot, slaughter house, embryo transplant center and other enterprises.

Consider of the enterprise’s long-term development, combine enterprise's own characteristics, the company has put forward its own concept as ‘Food Industry-Industry of Morality’. Food industry is an industry of morality. Food safety is closely related with people’s lives and health and more and more people pay attention to it now. To ensure every Chinese can eat the safety beef, Kerchin cattle industry establishes its management concept as ‘Food industry is moral industry. Being moral people and cherishing everybody’s life.’

In order to be the first-class brand, first-class enterprises, the company invested several ten million to import the most advanced slaughter line from German, and it was put into operation in all-round ways. It is the only meat processing plant in China designed by German architects. It was designed by German BANSS and inspected by veterinarian of European Union. After installed and run for one year, the plant has achieved the output of slaughtering 100,000 head cattle and producing 20,000tons chilled &frozen beef every year.

For this reason, our company takes the initial step to introduce chilled meat into market. Chilled meat is meat product produced through strict inspection, industrialized slaughtering, aging and cutting and packed with advanced M.A.P. packing equipment and material. The temperature for products during storing, circulating and sales until taken over by the customer is kept between 0℃ –4℃. Chilled meat is nutrient, hygienic, safe and tender. The company has gained the Green food certificate in 2002. Meanwhile, the company offers variety products according to the consumers’ different demands, and guides people's consumption idea constantly, to make the first-class green brand.

To ensure every consumer can eat the safety product, each procedure was strictly implementing USAD food safety monitor system, establishing “HACCP” control system to maximal reduce the defects of product and ensure product quality and food safety. The consumers’ demand is the Kerchin cattle’s pursuit.

With constant development of the business both in domestic and international, and the approval of the consumers, the company will gradually become green cattle industry, including, beef feeding, slaughtering, processing, selling, feedstuff processing, et. (i.e. vertical integration pattern) in which meat processing is the leading industry. To achieve this pattern, the company will aim at beef industrialization operation, based on local resources, following market orientation, depending on technique creativity and conformity of industries.

With the high starting point and high standard, management concept and consumption concept, Kechin cattle industry developed quickly and becoming the leading enterprise gradually. Meanwhile, the company has gained great attention of the national leader and governments at all levels. In January.2 2003, Mr.Hu Jintao, the Secretary-General of the Central Committee of CPC, inspected Keichin cattle industry and tasted the chilled beef in person, and gave a highly prise.

With the supports from government offices and various levels respecting financing and policy-making, the company will implement the strategies of developing elaborate products, setting up brand name and winning reputations. With the development of Kerchin Cattle, the cattle industries in Tongliao City will be consequently promoted and Tongliao city will become a big cattle breeding city in china, then the related industries such as leather production, meat processing, medicine processing, feedstuffs and transportation etc. will also be promoted. It will also contribute to the west development and promote the east economy.

Through five years' s effort, Kerchin Cattle Industry will be built to the first class brand in China. By the next five years' development, the company strives to enter the top 10 enterprises in the world and win honor for Chinese industry.

Contact with us:

China-Inner Mongolia Kerchin Cattle Industry Co.,Ltd

Tel:+86 0475-8251026

Fax:+86 0475-8247802

Add: No.330,Qianjin St, Tongliao, Inner Mongolia, China

P. C : 028000

Email: itd@kerchin.com

http: //www. kerchin.com