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Linyi Xincheng Jinluo Meat Products Co. Ltd.

Established in 1994, Linyi Xincheng Jinluo Meat Products Co. Ltd is a conglomerate mainly engaged in the production of meat products. As one of the Nationwide Dragon-head Enterprises in Agricultural Industrialization, the company has total assets of about RMB 4 billions and 20,000 employees, and boasts its pig and chicken slaughtering and meat processing lines mainly in the production bases in Shandong, Heilongjiang, Jilin, Inner Mongolia, Hunan, Sichuan and Henan. Currently, the company has an annual slaughtering capacity of 15 million pigs and 45 million chickens and an annual processing capacity of about 2 million tons of meat and meat products, being the largest pig slaughtering and meat products processing base in China.

The company’s sales network covers the entire country, comprising 42 sales offices, more than 3,300 franchise shops, and over 9,000 authorized dealers. Meanwhile, it has an advanced e-business system, through which all its products can be inquired and ordered online and then distributed automatically. To suit the new situation after China’s entry into the WTO, promote the upgrading of its products and actively develop the international market, the company has set up its business branches or representative offices in Hong Kong, Singapore, and Japan for the export of its products.

The company has introduced advanced high-temperature sausage production lines, low-temperature meat products processing lines and pig slaughtering and cutting lines from Japan, Germany and the USA. The “Jinluo” brand high-temperature meat products and low-temperature meat products produced with advanced technology were both awarded the title of “China Top Brand Products” and the high-temperature meat products are certified as “Inspection Exemption Products” by the General Administration of Quality Supervision, Inspection and Quarantine of the People’s Republic of China, and the “Jinluo” chilled fresh pork products are evaluated as “Nationwide Safe Meat Products” for successive years. In June 2005, the “Jinluo” trademark was certified as “ China Well-known Trademark” by the Trademark Bureau of the State Administration for Industry and Commerce.

By implementing the high-tech HR strategy and introducing the IT management system, the company has got onto the right track of modern enterprise management in a short time. The company has been listed as the “Top 50 Enterprises In Meat Product Industry”, ?“High-tech Enterprise of Shandong Province”, and conferred the titles of “Star Enterprise In China”, “Provincial-Class Enterprise of Abiding-by Contracts and Honoring Commitments”, “Meritorious Enterprise of Yi Meng”, etc. In 2002, the company received the HACCP and ISO9001 certification, and passed the review of the certification in 2005.


Address: BanchengTown, Lanshan District, Linyi City, Shandong Province
Website: www. jinluo.com.cn
E-mail: jinluo@jinluo.com.cn

Prepared meat products marketing department:
Tel: 86-539-2977999
Fax: 86-539-2977788

Frozen meat products marketing department:
Tel: 86-539-2977888/2977666
Fax: 86-539-2977198
Postcode: 276036

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