China Yurun Food Group Limited (“Yurun Food”) is one of the leading meat products manufacturers in China, which mainly offers a wide range of pork-based products, including chilled pork, frozen pork, low temperature meat products (LTMP)and high temperature meat products(HTMP). The products are marketed under a variety of brands, including Yurun, Wangrun, Furun and Popular Meat Packing.
Yurun Group's headquarter is located at NanJing, Jiangsu Province, China, and it holds a range of chilled and frozen pork processing facilities, as well as processed meat production facilities. We use advanced production and processing equipment with our own proprietary technology to develop high quality processed meat products catering for the Chinese consumer.
Yurun Food benefits from its strong brand recognition, nationwide production network, mature and efficient supply chain management, extensive sales and marketing channels as well as strong research and development capabilities of new products. Looking into the future, we will continue to take advantage of the growth opportunity provided by changing consunmption pattern of large and medium-sized cities in China. By advertising in the mainstream media, we will further strengthen the “Yurun” series brands as “Healthy, Quality, Delicious and High-end” in the market and achieve rapid sales growth of LTMP and chilled pork businesses. On the backdrop of the expected consolidation in the meat processing sector towards an industry characterised with a reasonable concentration of large-scale and efficient enterprises, the Group will continue to further expand its capabilities both upstream and downstream via acquisitions, green field and brown field projects. At the same time, the Group will commit to industry upgrade, technological innovations and service system for building up a solid foundation to meet the rapid growing demand. In addition, apart from its continuous effort to enhance its value-added capability and sales forces, we will vigorously pursue the mid to high end markets and continue to develop new products and customers market, extending the scope and depth of market coverage.
China Yurun Food Group Limited
Nanjing office:
Address: 10 Yurun Road, Jianye District, Nanjing, PR China,
Postcode: 210041
Tel：（86）25 6663 8888
Hong Kong office ：
Address: 53/F Bank of China Tower, No.1 Garden Road, Central, Hong Kong
Tel：(852) 3927 3333
E-mail： ir@yurun.com.hk
http://www.yurun.com.hk/en/yurunfood/about.html |
