Ningxia Ruby Goji Company was established in Yinchuan, Ningxia in the heart of China's goji growing region. Goji berries originated on this high plateau in the upper reaches of the Yellow River Valley, and it is still the only place in the world where you get the perfect climate, the deep mineral-rich soils, and abundant irrigation from the waters flowing from the Himalayan Plateau and the Helan Mountains.  We have built the world's most advanced goji products production facility just 30 minutes from our growers' goji fields so we can preserve 100% of the Power of Nature in all our products.

The Ruby Goji Standard is our guarantee of virtually zero pesticide residues, sulfites, and heavy metals.  Our 100% natural products contain only the goodness of the golden earth of the Yellow River Valley, the waters from melted Himalayan snow, and more than 180 days of pure sunshine.  All our products start with the best goji berries selected from Ningxia's most reputable growers, including USDA NOP organic certified.  An innovative two stage washing process flushes away any trace of unnatural contaminants that may have drifted into our growers' fields.  All products are produced inside our facility under strictly hygienic conditions in an aseptic environment. The facility is ISO 14001 and HACCP certified. 

Chairman Wang Yu is a nationally recognized authority on hygiene inspection and insists on the highest quality assurance standards.  He also owns and operates a GMP certified pharmaceutical manufacturing facility in Xi'an and these same high standards of management apply in our Ningxia goji facility. Because of his nationally recognized management skills, Wang Yu was named "Outstanding Entrepreneur" in China in 2005.

Ruby Goji recognizes we must engage in continuous research and innovation to maintain our leadership in the industry.  General Manager Yao Feng is a biochemist who continues to work closely with the East China Science and Technology University and the Shanghai Academy of Science to develop new production technology for preserving all the nutritional power of goji. in all or our products.  Yao Feng headed the China operations of an American nutritional supplement company for seven years. In order to insure that we meet all the exacting requirements of our international customers, he has both procured the most advanced equipment and hired the best local personnel.

We listen carefully to our international customers.  President Denny Barnes is an American with 14 years of experience working in China, including assisting companies as the Commercial Counselor of the US Embassy in Beijing and serving as President of a Shanghai based nutritional supplement company.  We participate in trade shows around the world and travel widely to understand the requirements of all of our customers.

Of course, it is easy to boast of our high standards and innovation.  Chinese have a saying, "Seeing it yourself is better than hearing it a hundred times."  We invite all our valued customers to see our new facilities in Ningxia with your own eyes.