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Food and wine exports betterthan ever at FHC China
 
The 20th anniversary of the FHC China exhibition for imported food and beverages and the 4th edition of ProWine China for wine and spirits ended yesterday, Wednesday 9th November with reports of significant business concluded by participating companies. Both exhibitions took place at SNIEC, Shanghai New International Expo Centre, Pudong and combined included 2,350 participating companies from 66 countries and regions. This annual event represents the largest gathering of imported food and wine suppliers in the country and the exhibitors at both shows confirmed that business concluded over the three day event was better than ever before. Confirming buoyant demand and growing market opportunities for companies exporting food and wines to China.
 
“We are delighted with the results of this year’s show and not just the increase in exhibitors but also the larger number of buyers that attended from all over the country” Stated Brendan Jennings General Manager of the show organiser, China International Exhibitions Ltd. Mr. Jennings added, “I have run this show for the last 20 years in Shanghai and it is very evident that the quality and professionalism of the buyers’s attending gets better every year. We put a great deal of effort to ensure the right buyer’s come to FHC and ProWine China and we have been rewarded this year with record results”.   
 
A total of 72,246 trade visitors attended FHC and ProWine, representing a 9% increase over last year. Confirming the appeal of this show from all over China and overseas, an analysis of visitors shows that 42% of visitors came from Chinese cities outside of Shanghai and a further 9% came from overseas.
 
The importance of FHC and ProWine China to the international food and wine community is reflected by the fact that 40 National and regional pavilions participated this year. Supporting their country’s participation The Ministers of Agriculture from Austria; Canada; Northern Ireland and Vice Minister from Hungary all attend the exhibition Opening Ceremony. The Canadian Ministerial visit was accompanied by a 110-company delegation, all seeking opportunities for food and beverage export to China. Then on day two of the exhibition The Malaysian Minister of International Trade and Industry attend the exhibition to support the 35 Malaysian companies exhibiting, the largest pavilion of Malaysian companies ever to participate in FHC.
 
FHC and ProWine China combine traditional exhibition stands where participants can display product and meet with trade customers, together with numerous seminars, conferences, competitions and training events, all designed to give even more reason to visit the exhibition. The highlights this year  included specialist zones for  Tea & Coffee China; Meat China, Beer China, and new for this year Fresh Produce China and Dairy China representing the fastest growing sectors of the food and beverage economy in China. Tea & Coffee, the largest sector had its own hall in the exhibition and three different coffee competitions and a Tea and Coffee Cupping training room. Beer China attracted more than 90 companies who showcased imported beer from 16 countries, including a British Beer Pavilion.  To help importers better understand and learn the differences between the many beers on show, they attended the International Taste Now – Craft Beer Workshop. This proved very popular with visitors as every seminar was full to capacity. Meat China companies concentrated within specialist National Pavilions and could be found mainly in one hall. Pavilions for Meat China included  Belgium, European Union, pork promotion, USA, India and Denmark with separate Seafood pavilions from Norway and Latvia. All of whom have confirmed to return to FHC 2017. While in the separate ProWine China halls visitors packed out the daily seminars and ProWine Forum or  attended the Champagne Lounge and Spirits Bar.  
 
The largest event at the exhibition this year was the 18th edition of the FHC  Culinary Arts Competition, attracting a record 1,000 chefs who competed over 23 different product categories and all judged by 77 World Association of Chef’s Societies approved judges. The competition included live cooking, ice carvings, static displays and new pastry and bakery categories.
 
The Culinary Arts competition and all the extra events that we organise at FHC and ProWine China prove a great multiplier of specialist customers  to the exhibition,  stated Brendan Jennings. He added the cooking competitions attract chefs, their peers, F&B Managers and hotel GM’s. While the wine seminars offer an unrivalled opportunity to learn direct from wine producers worldwide and prove very popular with wine importers and distributors”.
 
By the end of the exhibition, companies were so pleased with the results achieved that they were already booking their places for when FHC and ProWine returns to Shanghai from 14-16 November 2017.
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