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ProWine China 2013 promises exciting discoveries


● Première event sold out
● 500 exhibitors from all continents including international market leaders and producers present themselves in China for the very first time
●Some 100 events on current trends and themes

In a few weeks time, from 13th to 15th November, the international wine and spirits
industry will meet in Shanghai, China. 500 exhibitors from all around the world are
expected to come to the première event of ProWine China. The dedicated exhibition
to wine and spirits will give importers, distributors, retailers, F&B Managers and
sommeliers from China and abroad the chance to communicate and negotiate face
to face with wineries from 26 different countries. Visitors can surely look forward to
making exciting new discoveries.
Specialized Wine Exhibition is Full of Variety
ProWine China 2013 will feature exhibitors from the following countries: Argentina,
Australia, Austria, Bulgaria, Canada, Chile, China, Croatia, France, Georgia,
Germany, Greece, Hungary, Italy, Mexico, Moldova, Netherlands, Poland, Portugal,
Russia, South Africa, Spain, Switzerland, UK, Uruguay and the USA. There will be
16 national pavilions and 4 regional pavilions.
With over two and a half months to go until the exhibition commences, all the space
has been sold out. The originally planned exhibition area was 4000m², however due
to a constant increase in number of exhibitors the area has been expanded to
5000m². Featuring 80 exhibitors, the largest national pavilion belongs to France,
followed by Argentina with 70 exhibitors and Spain with 56 exhibitors. Portugal and
Italy rank fourth and fifth respectively. 36 Chinese companies will be represented at
ProWine China 2013.
World’s leading wine brands such as Les Grands Chais de France, CASTEL, Félix
Solís Avantis, Jackson Family Wines, Lenz Moser and Henkell & Co. Sektkellerei
will use ProWine China as the platform to further extend their business in China.
There are many discoveries to be made by visitors who are able to meet exhibitors
such as Russian Traditions and Sektkellerei J. Oppmann AG, which will be
presenting their products to the Chinese market for the very first time.
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ProWine China will also be the debut trade show in Mainland China for American
groups from Washington and Oregon, as well as the Swiss Wine Promotion, who
are bringing along 6 wineries. In addition, the Wine Institute of California will return
to the Mainland with a substantial amount of exhibition space. Around 50 exhibitors
at ProWine China will present spirit specialties from countries including but not
limited to France, Italy, Mexico, Russia and South Africa.
Supporting Events Make For a Worthwhile Visit
More than 100 supporting events will underline ProWine China’s variety. The
spectrum of offered opportunities will be large. As well as thematic wine tasting
sessions, featuring specific grape varieties and regions, there will be numerous
events on combining wine with food as well as talks on trade routes, market trends
and wine education. Many national and regional groups such as France, Spain and
California will hold seminars and tasting sessions directly at their stands.
UBIFRANCE, representing French companies and the largest national group, will
provide importers, distributors, retailers, F&B Managers and sommeliers with the
opportunity to taste French wines and explore new business opportunities as part of
15 Master Classes.
Furthermore, there are two spacious seminar rooms, named ProWine China Forum
and ProWine China Master Classes. Exhibitors and visitors will be granted a great
chance to exchange wine and spirits knowledge and present their products.
National groups from Austria, Georgia, Germany and Portugal will inspire trade
professionals with latest information about respective cultivation regions. Together
with Ms. Debra Meiburg MW, the German Wine Institute will display their expertise
and experience in wine and Chinese food pairing.
China Sommeliers Wines and Spirits Challenge (CSWSC) will take place from the
10th to 12th of November 2013. It is the only Chinese sommelier focused blind
tasting wine event of its kind. The competition brings together China's leading
sommeliers, both local and international, and a panel of renowned Master
Sommeliers including world and regional champions. Results are announced on the
13th of November, the first day of ProWine China. Visitors have the unique
opportunity to taste and explore award winning wines during the three days exhibition
at the ProWine China Distributor’s Club.
A gala dinner on the 13th of November at the 5* Westin Hotel Bund Centre, Puxi,
Shanghai is the exclusive opportunity for visitors and exhibitors to network with
sommeliers, wine press and wine celebrities that are attending ProWine China.
Furthermore, the Shanghai Wine Society will organize a series of national wine
dinners on the evenings of the 12th, 14th and 15th of November 2013.
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Wine and Spirits Experts Should Not Miss ProWine China 2013

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